Harvest Local Foods had to change the name of their business and used the opportunity to create a new identity. We worked with them to define who they and who they want to be perceived as in the community. Their business delivers fresh, locally-grown food and artisan food products. Also, they have a brick and mortar store front just outside of Philly. They wanted something earthy, yet classy. We went with an illustrated truck with an eggplant, tomato and corn in the same treatment. The simplicity of the color palette and font set the warm tone and transcend the energy of their women-owned business.