After working with two.one.five since its inception, it became apparent that the magazine was becoming too niche. Together, BAJ and two.one.five decided to reset the magazine’s identity.

In order to create a more solitary style, the typeface was standardized. The cover and front of book now sets a cohesive and accessible tone that carries throughout the magazine. Minimal text on the cover, allowing the art and header to propel the overall theme. Inside, unified headers strongly define sections and provide a readable hierarchy of information. The new template not only created design unity and efficiency, but also simplified two.one.five’s budget.

All art is now created in-house, eliminating the need for third-party contracts. By streamlining editorial, art direction, and layout, new standards and goals for delivery dates materialized. The strategies implemented went beyond simple graphics redesign, creating an even stronger relationship between BAJ and two.one.five, and
a more compelling product.