Yesterday I picked up a piece of mail as I walked into my apartment building and was drawn to the typography used to spell my name and address. It was clean, legible and begged me to open the envelope. The contents: my friend's save-the-date card for her wedding. Immediately, I texted her to let her know how much I liked her font choice (weird? maybe). 

It got me thinking about all the fonts we see on a daily basis and, more specifically, the fonts we use to express our brands. It is a very personal statement and oftentimes taken for granted. Our advice: Be selective and take your time picking YOUR font. Whether for your business, organization or personal branding; find a font that works for you. Contact us if you need help in that department. ;)