Email marketing campaigns are an easy, budget-friendly and efficient method of communication. We recommend that every business and organization utilitize this way to connect with your community. That being said; there are a few things to consider when strategizing your campaign:

1. Be personal. "Dear Stephanie," is a good start. If you don't have your recipient's name; then, please don't send an empty field in your email. Don't make this faux pas (see image).

2. Target your list. Take personal to the next level. Speak to your audience and find out what their needs are. Show them that you are paying attention.

3. Keep it simple. Our space is invaded all day long with emails, ads and other distractions. Be concise and try to use an image to convey the emotion you are trying to say with words. Remember a picture is worth a thousand words.