The world’s largest organization for young women worldwide – Girl Scouts of America – has recently launched a logo redesign. The traditional logo will take on a more modern form, adapting to better reflect young women and connect them to the activities of Girl Scouts.

The logo face-lift came from designers Jennifer Kinon and Bobby Martin. The changes to the logo are subtle, but the faces have been elongated and the hairstyles updated to appear more stylish and youthful. In addition, the noses are perkier to imitate younger girls. The existing logo dates back to 1978 and was designed by Saul Bass. As well as altering the logo, Kinon and Martin modified the typeface, using “Avenir” and have used a warmer, more playful green. It is appropriately called “Girl Scout Green.”

In 2012 Girl Scouts of America will celebrate its 100th anniversary with the new logo, hoping to attract a new generation of young women and girls.